This would make the stock worthless by the end of the year. Electronics retailer RadioShack could file for bankruptcy soon after its shares lost nearly a third of their value, brokerage Wedbush Securities reported Tuesday, according to Reuters. Since then, however, Salus and RadioShack-which formally changed its name to RS Legacy Corp-have decided to hold discussions in hopes of reaching a settlement. Is RadioShack Going Out of Business Daniela Forte Content Manager. Salus Capital Partners, one of RadioShack's key lenders, recently pressed to have RadioShack's Chapter 11 filing converted into a Chapter 7, or a "liquidation" bankruptcy. Still, the retailer remains a point of conflict. Then in May, Standard General paid $26.2 million for the rights to RadioShack's name. The company reached a deal with Standard General in April, through which the hedge fund acquired the inventory and assumed the leases of 1,743 RadioShack stores and exited bankruptcy as a new, separate company. Meanwhile, the old RadioShack, which remains in bankruptcy, is still sorting out its future. Earlier in 2014, it placed a big bet on a Super Bowl ad featuring once-prominent stars from the '80s. During the throes of its financial troubles, the company last year ran ads featuring Weird Al Yankovic. This isn't the first time RadioShack has used celebrities to generate buzz. Read More The life and death of the American shopping mall And while the company's website is no longer shoppable, the retailer is working to get it relaunched as soon as possible, hopefully at the end of the third quarter or the start of the fourth, Tatelman said. There also are about 700 franchised RadioShack stores across the U.S.
Scroll, or tap/click a list item to filter posts by that tag.RadioShack operated more than 4,000 stores before it filed for bankruptcy. Welcome to DIT – Let’s revive this brand together. So, kudos to the new campaign, and may it bring luck to an ailing business. We trust the people – behind the brand – to guide us in our decision-making, no matter what the brand represents. And, when they can’t help you, they point you in the right direction.Īs Radio Shack CMO Jennifer Warrenhas pointed out, “our true differentiation our people.” What GSD&M is doing, with charming alacrity, is reminding every brand that it’s always about the people. Bank Outlet Stores Going Out of Business. 9 times out of 10, they have what we’re looking for, and we don’t have to search for an employee to work with. Bank OutletUniversity Park MallAddress: 6501 North Grape Rd, Suite 568 Mishawaka, IN 46545Phone: (574) 273-4091 Maryland Jos. Why? Because they’re NOT Best Buy they’re not big-box, they’re not a department store, and they’re not too busy to help us solve the problem at hand.
Unilaterally, whenever we ourselves have an obscure hardware issue, or whenever we’re looking for a rare technical part, we turn to Radio Shack.
However, even without the ‘extensive research’ that Radio Shack accomplished to reach its grand idea, any person off the street would have answered the following question in the same way: “When it comes to an obscure technological solution to the hardware you use in your home or office, what company would you turn to?”
Is radio shack going out of business Pc#
Instead, Radio Shack is an entirely different animal it’s the place where people come for expertise.Īccording to Scott Brewer, group creative director at GSD&M, “In the retail world, there are not a whole lot of places left where you can go in with an idea and work with somebody to make that idea come to life.” I’m not entirely sure that’s true, especially when you consider PC Richard and Son, Best Buy, its Geek Squad, and numerous other local players available to solve technical problems on any given day. With the new campaign, ‘Let’s Do It Together,’ Radio Shack is acknowledging that the people who come to ‘Play’ with technology (as their last branding attempt indicated) tend to go to Best Buy. Finally, Radio Shack seems to have woken up, thanks to the work being done by Austin, TX based GSD&M. It’s always shocking how many brands have so many good things to say, but say none of them. Posted Wednesday April 02 nd, 2014 by Peter Kozodoy in Analysis + Strategy. Radio Shack to Customers: Let's Do It Together
0 kommentar(er)
